I FEAR FOR MY LIFE

Roles: Creative direction/strategy, web design, photo editing, scripting and producing

In 2021, the 400 Years of African American History was given a grant to create a project that would speak to the experience of police brutality in America from various sides. They solicited the help of historians Dr. Veronica Watson and Dr. Yohuru Williams to research and examine the topic and interview multiple perspectives in hopes of creating a website where this content would live and educate people. When Dr. Watson and Dr. Williams approached me they had all of their content in a Google drive and about a dozen uncut video interviews. My task as creative director of this project was to comb through their research and videos, find a thru line for the narrative and create an approachable website that was easy to navigate. My team and I guided the Drs through a process to distill down their goals and objectives to create a mission statement from which that the rest of the website would support. From there, I was able to determine what we would need to illustrate the mission using stills I sourced from the videos to stills I licensed from local photo photojournalists who covered the uprising in Minneapolis to commissioned animation for promotion on social media. I also assembled a team of writers and editors to script the content into easily digestible videos that could give the viewer multiple forms of content from which got choose their educational path.